Music Wars Rebirth allows players to create and manage their own record label by giving them the opportunity to both manage the financial state of their company as well as managing aspects of the artists signed to their label. The in-depth game play allows the user to track all aspects of the career of an artist as they take them from unknown talent to global superstar while catapulting their label to the top of the music industry.
Each label can have a particular characteristic, a mission and an own goal different from the others. Some, for example, prefer amount of artists than the quality itself, others have not necessarily looking for commercial talent, and there are certain businesses that close in a few styles rather than admit promising musicians of any genre.
At the beginning of the game you set your name and choose whether to mount a label from scratch, with its own investment and need to seek out and invest in artists "unsigned", or take full control of a company already in progress, with its reputation at stake. There will be several different options, working in different countries, with different focuses and styles. You're the boss!